
|
Carol Eldridge is a graduate
of the Massachusetts College of Art in Boston, MA and holds
an advanced teaching certificate from Salem State College.
She has been licensing her artwork to major manufacturers for
over 20 years, while exhibiting her designs at the Surtex Design
Show in New York City almost since its inception. Carol served
on the show’s
advisory board for George Little Management for more than 12
years, and has been a featured speaker at seminars on Art Licensing,
Branding, World Wide Web, Marketing and other topics at Surtex
for 15 years. She gave a seminar at the Craft and Hobby show
in Las Vegas on the basics of Art Licensing and has exhibited
at the Brand Licensing show in London, England. Carol’s
work has generated millions of dollars at retail, working with
some of the leading manufacturers in the United States: Department
56, Oneida, Silvestri, Colonial Candle, Boston Warehouse Trading
Co., Current Catalog, Giftco, Springs, Barth and Dreyfus, Papel
Giftware, Treasure Craft, Eisenhardt Wall Coverings, Kurt Adler
and dozens of others. She has also done proprietary product
development for such retailers as Target, Bed, Bath and Beyond,
Wegmans, Steinmarts, and Saks on 5 to name a few.
Carol’s
ongoing licensing business brings new designs and products
to the market today. She continues to develop products and
designs for manufacturers while assisting other designers with
her Art Licensing consultation business.
What makes Carol’s
consulting so dynamic and successful are the years of practical
experience in the business, her highly attended seminars at
Surtex, years of public speaking, strong business acumen and
her ability to strategically market her work. She shares
her valued tips and techniques when consulting with other designers.
You
will learn Art Licensing fundamentals from a designer who is
licensing her artwork…..more than
just theory and rhetoric, this is practical know-how from an
active artist. Art Licensing at a grassroots level – hands
on – “been there-done that”, practical and
comprehensive advice from a seasoned professional.
|
|
|
|
Carol’s
Art Licensing consultations are both interactive and informative,
based on her 20 years of experience as a licensed designer. Carol is able
to teach you the basics of Art Licensing, how to develop successful marketing
strategies, how to prepare your artwork for presentation to a manufacturer,
negotiate the deal, spot the trends, communicate effectively, research
companies and take your creative efforts to a whole new level.
COMPREHENSIVE–CONCISE–CREATIVE!!
- Phone consultations
- One on one consultations
- Seminars, workshops, power point presentations
- Portfolio evaluations
- Strategic marketing techniques
- Contract negotiations
- Trade show exhibitions
- Copyright information
- Website, logo, promotions, portfolio
- Brand identity
- Trends and retail markets
- Design and product development
- The “Business” of art
Fees and details - contact me
|
TESTIMONIALS
|